Search Engine Optimisation (SEO)
SEO is becoming an increasingly common marketing technique due to the potentially high return on investment.
Instead of delivering a generic package, my SEO service is tailored to fit your requirements and seamlessly fit into any existing marketing plans.
My service is delivered with sales as the key metric, not just page one rankings.
I also offer specific recovery services if you’ve been hit by Google’s recent Panda and Penguin changes.
Social Media Marketing
Social media is the cutting edge of online marketing and if done correctly can generate some very impressive results.
Social media marketing is often judged unfairly as people often try to calculate how many sales come as a result of Twitter or Facebook. It’s better to compare it to a ongoing networking event where relationships develop into referrals and positive pr.
This is becoming more and more important in today’s climate as it’s a very affordable option.
Pay Per Click Management (Google Adwords)
Adwords campaigns can become complex and unmanageable when you really just want to get on with running your business.
I have extensive experience turning Adwords campaigns into well performing sales tools and keeping them that way as your business grows.
Often, my clients find that by hiring me to run their campaigns, my fee is dwarfed by the revenue from an increased number of customers even within the first 2 months.
Reputation Management & Online PR
What do people see when they type your company name into Google? What about when they type in your name?
This could be before they even pick up the phone to contact you and it’s safe to say any bad publicity is not going encourage anybody to give you a second thought.
I can put in place protection from future bad publicity or remove any existing material from search results.
You’ve got traffic, but not enough sales? Instead of increasing the number of people coming to your site, conversion optimisation aims to increase the number of people who actually make a purchase or get in touch.
Using very powerful tools that track user behaviour we can identify reasons for people leaving your site before buying and fix them.
This can be a very quick method for improving sales.
Public relations and marketing go hand in hand, especially online. Your online image needs to let people know you’re a reputable company.
I’ll ensure your company gets coverage using a variety of techniques and let the world know you’re there.
This is particularly useful for smaller businesses who would prefer a personal service rather than an agency.
The text on your promotional material has to take people from initial contact to making an enquiry. If it doesn’t do this, your marketing budget isn’t being used effectively.
As a professional writer, my content is compelling, correct and does the job it’s meant to do. Aside from conveying professionalism, your promotional material will get across the right information that turns interested people into customers.
This service is available for websites, printed material or anything else.